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Client Overview
DaalAin is a modest fashion eCommerce brand catering to women across Pakistan. Their product line includes abayas, hijabs, scarves, kaftans, and essentials designed for the everyday modest lifestyle.
When DaalAin approached us, they were four months into launch with a basic digital setup and inefficient paid media structure. Their challenge lay in converting growing brand interest into scalable, profitable returns in a competitive category.
The Challenge
By early 2025, paid campaigns weren’t delivering efficient returns:
- Dashboard ROAS had stalled at 2.74x
- Lifetime ad spend had reached PKR 400,000
- Total sales were only PKR 1.21M
- Acquisition costs were eating into already tight margins
A clearer funnel, better targeting, and performance-focused optimization were essential for growth.
Our Approach
We deployed a multi-layered strategy across paid channels, creative assets, and targeting.
Store & Platform Analysis
- Assessed Meta pixel setup and attribution structure
- Optimized event match quality and data routing for conversions
- Audited website flow for friction points across PDPs
Performance & Audience Insight
- Restructured campaigns by funnel stage: Cold (Discovery), Warm (Education), and Hot (Conversion)
- Analyzed product-level performance to prioritize high-ROAS SKUs
- Segmented creative assets by audience intent
Creative & Media Strategy
- Introduced new ad formats: UGC-style reels, testimonial snippets, and category-driven carousels
- Created messaging variations for value props like comfort, elegance, and daily-wear usability
- A/B tested urgency copy (“Limited Stock”) vs. evergreen value copy (“Everyday Modestwear”)
- Bundled products to lift AOV and reduce CPA
The Results
By June 2025, the revamped strategy had taken effect:
- ROAS: 4.81x (up from 2.74x)
- Ad Spend: PKR 963,395.89
- Revenue: PKR 4,634,911.43
- Purchases: 825
Campaign Highlights
Sales Retargeting (April 25)
- ROAS: 8.98x
- Revenue: PKR 481,710.53
- CPS: PKR 1,094.61
Sales Campaign (Jan 25)
- ROAS: 5.17x
- Revenue: PKR 3.96M
- Purchases: 741
- CPS: PKR 1,033.01
Manual Campaign – Special Sales
- ROAS: 5.20x
- CPS: PKR 1,700.04
Year-to-Date Performance
Across the Jan–June 2025 cycle:
- Total Revenue: PKR 4.63M
- Ad Spend: PKR 963K
- Average ROAS: 4.81x
What the Client Said
“Sash Digital helped us rethink how we structured our campaigns and creatives. From messaging to audience segmentation, every step felt like it was backed by real performance data. That made the difference.”
— DaalAin Team
Ready to Scale Your Business?
Let’s explore how to grow your revenue, cut your ad costs, and build a solid digital funnel—just like we did for DaalAin.
