What Is Make (formerly Integromat)?

What Is Make (formerly Integromat)?

Make – the platform formerly known as Integromat – sits in an interesting spot: more visual and powerful than the simplest automation tools, more approachable than a developer-first one. Its canvas of connected bubbles makes complex automations genuinely satisfying to build. If you've outgrown basic automation but don't want to self-host, it's worth knowing. Here's what Make is and where it fits.

The short version

Make (formerly Integromat) is a visual automation platform that lets you connect apps and services into automated workflows, called scenarios, using a drag-and-drop canvas. It's known for its intuitive visual builder, support for complex branching logic and data manipulation, and a large library of app integrations – sitting between simple tools and developer-focused ones in power.

How Make works

You build "scenarios" on a visual canvas, connecting modules that each represent an app action or a piece of logic. A scenario starts with a trigger and flows through modules that fetch, transform, route and act on data. Make's visual style makes even multi-branch workflows easy to follow, and it handles data manipulation and conditional logic more gracefully than the simplest tools.

What Make does well

• Intuitive visual canvas for building and understanding flows.

• Strong branching, filtering and data transformation.

• Large library of app integrations.

• More power than basic tools without needing to self-host.

• Reasonable pricing based on operations.

Where Make fits

Make occupies the middle ground: more capable than the simplest linear-automation tools, more accessible than developer-first, self-hosted platforms. It suits people who need real logic and branching but want a hosted, visual experience without writing code. For AI automations, you can call models within scenarios, making it a solid choice for moderately complex intelligent workflows.

Make in AI workflows

Like other orchestration tools, Make can weave AI calls into automated scenarios – classifying input, generating content, making judgement calls – while handling the reliable connective work around them. It's a strong option when you want visual, hosted AI automation without self-hosting infrastructure. Our team builds automations on the platform that best fits each client – Make, n8n or Zapier – based on the complexity, data needs and where the AI has to sit.

FAQ

Why did Integromat become Make?

Integromat rebranded to Make, keeping the same core platform and visual automation approach. The name changed but the tool – its scenario-based, drag-and-drop workflow building – continued and expanded under the Make brand.

Is Make better than Zapier?

It depends. Make offers stronger branching, data manipulation and visual clarity for complex workflows, while Zapier is often simpler for quick, linear automations. Make suits more detailed scenarios; Zapier suits fast, straightforward connections.

Can Make handle AI automation?

Yes. You can call AI models within Make scenarios to classify, generate or decide, while Make handles the surrounding integrations and logic. It's a capable hosted option for building moderately complex AI workflows without self-hosting.

Sources

• Make – Help Center: https://www.make.com/en/help

• Make – Official Site: https://www.make.com/

• Anthropic Documentation: https://docs.claude.com/