ECOMMERCE CONVERSION
RATE OPTIMIZATION
Most ecommerce stores could double revenue overnight without a single new visitor, simply by converting more of the traffic they already have. CRO is the least glamorous, highest leverage lever most merchants have never pulled properly. Built for ecommerce brands who have already invested heavily in traffic and are ready to focus on converting more of what they are already paying to acquire.
24%
Average Conversion Rate Lift
5+
Elements Tested Per Cycle
100%
Data Driven Testing
0
Redesigns Based on a Hunch
Why Traffic Growth Alone
Has a Ceiling
Every additional visitor costs money to acquire. A store converting at two percent leaves far more revenue on the table than one converting at three percent, regardless of how much traffic either one gets. A lot of CRO work amounts to a single redesign and a shrug. Sash treats it as an ongoing testing discipline, because the version that wins your first test is rarely the version that wins your fifth, and stopping after one round leaves obvious revenue on the table. Checkout friction, particularly unnecessary form fields and unclear shipping costs shown too late, is consistently one of the highest impact fixes found across ecommerce CRO audits.
Full Funnel Audits
Review the entire path from homepage to checkout to find the specific points where visitors drop off.
Structured Testing Programs
Hypothesis driven A/B tests rather than redesigns based on aesthetic preference alone.
Checkout Optimization
Reduce the friction and unnecessary steps most commonly responsible for cart abandonment.
WHAT THIS COVERS
What Ecommerce CRO Includes
A structured, ongoing testing process rather than a single project with an end date.
Analytics and Behavior Review
Session recordings and heatmaps analyzed alongside raw analytics to find real friction points.
Product Page Optimization
Improve the specific elements shown to most influence add to cart rate.
Checkout Flow Improvements
Reduce steps, clarify costs, and remove unnecessary friction from the path to purchase.
Ongoing A/B Testing
Continuous, structured testing rather than a one time redesign treated as a finished project.
How We Run Ecommerce CRO
Audit the Full Funnel
Review analytics, session recordings, and heatmaps across the entire buying journey.
Identify Highest Impact Fixes
Prioritize changes by expected conversion impact rather than visual preference.
Build and Launch Tests
Implement structured A/B or multivariate tests on the highest priority elements.
Analyze for Significance
Wait for statistically valid results before declaring a test winner.
Implement and Repeat
Roll out winning variants permanently and move to the next highest priority test.
Convert More of the Traffic You Already Paid For.
Get My CRO AuditFrequently Asked Questions
The Traffic Is Already There.
The Revenue Might Not Be Yet
Let's find out exactly where visitors are dropping off before they buy.
Talk to a CRO Specialist