What Is a Link Audit?

A link audit is a health check for your backlink profile. You find out who is vouching for you, whether any of them are dragging you down, and where the gaps are.

The short version

A link audit is a systematic review of a website's backlink profile to evaluate the quality and relevance of its links, identify potentially harmful ones, and find opportunities to build more.

What it looks at

• Overall quality and relevance of linking sites

• Anchor text patterns and any over optimisation

• Potentially harmful or spammy links

• Gaps compared with competitors

FAQ

How often should I do a link audit?

Periodically, and especially after a ranking drop, a migration, or if you suspect past manipulative link building. For most sites, once or twice a year is sensible.