ECOMMERCE PPC
MANAGEMENT
Ecommerce PPC gets treated as a simple dial to turn up or down, when the real skill is knowing exactly which products, audiences, and moments deserve more budget and which are quietly burning it. Most accounts have not had that distinction made in months. Built for ecommerce brands running paid ads whose cost per acquisition has been slowly climbing for months without anyone quite diagnosing why.
30%
Average CPA Improvement
4
Platforms Typically Managed
Weekly
Active Optimization
0
Set and Forget Campaigns
Why PPC Accounts Quietly
Get Worse Over Time
Campaigns built well a year ago rarely stay optimal without active management. Audiences saturate, creative fatigues, and margins shift, all while a campaign keeps running on autopilot exactly as it was originally configured. Most PPC management is really PPC monitoring, checking a dashboard and leaving well enough alone. Sash actively restructures and tests on an ongoing basis, because ecommerce PPC accounts that are not actively managed decay quietly and predictably. A full account audit almost always finds meaningful wasted spend hiding in broad placements or stale audiences that were never revisited after initial setup.
Full Account Audits
Identify exactly where budget is being wasted across campaigns, audiences, and placements.
Margin Aware Bidding
Bid strategy built around actual product margin, not a flat target across the entire catalog.
Creative Refresh Cycles
Systematic creative testing to fight the performance decay that comes from audience fatigue.
WHAT THIS COVERS
What Ecommerce PPC Management Includes
Active, ongoing management rather than a set once and forget approach.
Google Shopping and Search
Campaigns structured and bid around actual product margin and conversion data.
Meta and Social Ads
Paid social campaigns tuned for ecommerce specific conversion events, not generic engagement metrics.
Retargeting and Remarketing
Sequenced retargeting built around cart abandonment and browse behavior.
Creative and Copy Testing
Continuous testing to fight performance decay from audience and creative fatigue.
How We Manage Ecommerce PPC
Full Account Audit
Review current campaigns for wasted spend, stale audiences, and structural issues.
Rebuild Campaign Structure
Reorganize around margin and priority products instead of a flat catalog approach.
Launch Creative Testing
Introduce systematic testing to combat fatigue and improve performance over time.
Monitor Weekly
Active weekly review rather than a monthly check in, especially during the first optimization phase.
Scale Winning Segments
Shift budget toward what is proven to convert profitably, cut what is not.
Stop Letting Your Ad Account Run on Autopilot.
Get My PPC Account AuditFrequently Asked Questions
Your Account Has Been Drifting
Longer Than You Think
Let's run a full audit and find out exactly where the wasted spend is hiding.
Talk to a PPC Strategist