AMAZON SEO &
PPC AGENCY
Amazon is its own search engine with its own ranking algorithm, its own ad platform, and its own rules that have nothing to do with Google. Treating an Amazon listing like a webpage that happens to sell things is how sellers quietly lose visibility to competitors who actually understand the marketplace. Built for brands selling on Amazon who want listings and ad campaigns built around Amazon's actual algorithm, not general ecommerce SEO principles applied incorrectly to a marketplace.
A9/A10
Algorithm Specific Strategy
2.4x
Average Sales Growth
100%
Marketplace Native Approach
0
Generic Website SEO Applied
Why Amazon Rewards a Different
Playbook Entirely
Amazon's algorithm weighs conversion rate, sales velocity, and review quality more heavily than traditional SEO factors like backlinks. A perfectly written listing with poor conversion data will rank behind a mediocre one that sells. A lot of agencies treat Amazon as a smaller version of general ecommerce SEO. Sash treats it as its own marketplace with its own algorithm, because a strategy built for Google will actively underperform if applied directly to Amazon's ranking logic. Listings optimized around conversion and sales velocity signals, rather than keyword density alone, consistently outperform keyword stuffed listings in actual Amazon search ranking over time.
Listing Optimization
Titles, bullet points, and backend keywords structured specifically for Amazon's search algorithm, not general SEO best practice.
Sponsored Ads Management
PPC campaigns tuned for Amazon's specific auction dynamics and ACOS targets.
Review and Conversion Strategy
Approaches to strengthen the review velocity and conversion signals Amazon's algorithm rewards most heavily.
WHAT THIS COVERS
What Amazon Services Include
Built around how Amazon's specific algorithm actually ranks and rewards listings.
Listing Content Optimization
Titles, bullets, and descriptions written for both algorithm relevance and buyer conversion.
Sponsored Products and Brands
Ad campaigns structured around Amazon's specific auction and targeting mechanics.
Catalog and Inventory Strategy
Ensure listing structure and variations support rather than hurt overall category ranking.
Review and Reputation Management
Ethical strategies to build review velocity and address negative feedback patterns.
How We Grow Amazon Accounts
Full Account and Listing Audit
Review current listings, ad performance, and account health against Amazon's specific ranking factors.
Optimize Priority Listings
Rework top selling and highest potential listings for both algorithm and conversion performance.
Restructure Ad Campaigns
Rebuild sponsored ad structure around actual margin and ranking priorities.
Launch and Monitor
Track rank, conversion, and ACOS closely in the early optimization period.
Scale What Performs
Expand budget and content investment toward listings and campaigns proving out.
Amazon Rewards a Different Game. Play It Properly.
Get My Amazon Account AuditFrequently Asked Questions
Your Listing Is Competing in a
Different Algorithm Entirely
Let's audit it against what Amazon actually rewards, not what Google would.
Talk to an Amazon Growth Expert