SHOPIFY PPC &
GOOGLE ADS
Google Shopping and search ads for a Shopify store live or die on feed quality, not just bid strategy. A messy product feed with missing attributes quietly tanks ad performance long before anyone thinks to check the campaign settings. Built for Shopify merchants running paid ads who suspect their product feed, not their targeting, is the real reason cost per acquisition keeps climbing.
32%
Average CPA Reduction
100%
Feed Quality Reviewed First
3
Ad Platforms Typically Managed
0
Set and Forget Campaigns
Why Most Shopify Ad Accounts
Underperform
Google Shopping performance depends heavily on product feed data quality, something most agencies barely glance at before diving into bid adjustments that were never going to fix the underlying problem. Most PPC agencies start with bids and targeting. Sash starts with the product feed, because no amount of clever bidding fixes an algorithm working from incomplete or inaccurate product data. Feed cleanup alone, before any bid or budget changes, is consistently the single highest impact fix in a new Shopify PPC engagement.
Product Feed Optimization
Clean, complete, well categorized product data that gives Google's algorithm what it needs to serve your ads well.
Campaign Structure Rebuilds
Organize campaigns around actual margin and priority products instead of Shopify's default catch all structure.
Cross Platform Management
Google, Meta, and where relevant, additional channels, coordinated rather than run in isolation.
WHAT THIS COVERS
What Shopify PPC Management Includes
Built around the platform's specific advertising mechanics.
Feed Health Audits
Full review of product titles, categories, and attributes feeding into Google Shopping and Meta catalogs.
Campaign Restructuring
Rebuild campaigns around margin and priority tiers instead of a flat, undifferentiated product list.
Creative and Copy Testing
Ad creative and copy tested systematically rather than left unchanged for months at a time.
Budget Allocation by Performance
Spend shifted continuously toward what is actually converting profitably.
How We Manage Shopify PPC
Audit the Product Feed
Review feed completeness and accuracy before touching any campaign settings.
Fix Feed Issues
Correct titles, categories, and missing attributes that limit ad performance.
Restructure Campaigns
Rebuild account structure around margin and priority products.
Launch and Monitor Weekly
Track performance closely in the critical early weeks of any restructure.
Optimize Continuously
Shift budget toward top performers and cut underperforming segments on an ongoing basis.
Fix the Feed Before You Touch the Bids.
Get My Shopify Ad Account AuditFrequently Asked Questions
Your Feed Might Be Costing You
More Than Your Bids
Let's audit your product feed before spending another dollar adjusting targeting that was never the real problem.
Talk to a Shopify PPC Expert