GOOGLE SHOPPING
ADS
Google Shopping ads run almost entirely on product feed data, which means the biggest lever in the entire campaign is often something nobody on the marketing team has looked at closely since the store first launched. Built for ecommerce brands running Google Shopping campaigns who suspect performance issues trace back to feed quality rather than bidding strategy.
30%
Average CPA Improvement
100%
Feed Quality Reviewed First
PMax
Structure Included
0
Neglected Product Feeds
Why Most Shopping Campaigns
Underperform on Feed Alone
Google Shopping's algorithm relies heavily on product title, category, and attribute data to decide when and how prominently to show an ad. A feed with missing or poor data quietly limits performance no matter how well the campaign itself is structured. Most agencies start Shopping campaign work with bid adjustments. Sash starts with the feed, because no bid strategy fixes an algorithm working from incomplete or poorly categorized product data. Feed audits consistently surface products missing key attributes like GTIN, size, or color data, all of which meaningfully limit how often Google's algorithm chooses to show that product at all.
Feed Quality Optimization
Titles, categories, and attributes optimized specifically for how Google's Shopping algorithm actually parses product data.
Performance Max Campaign Structure
Account structure built to work with, not against, Google's increasingly automated Performance Max campaign type.
Margin Based Bid Strategy
Bidding tied to actual product margin rather than a flat target applied across the entire catalog.
WHAT THIS COVERS
What Google Shopping Management Includes
Built around what Google's Shopping algorithm actually needs to perform well.
Feed Audit and Optimization
Full review and improvement of product titles, categories, and required attributes.
Campaign Structure
Organize campaigns and Performance Max asset groups around margin and priority segments.
Negative Keyword Management
Ongoing refinement to prevent wasted spend on irrelevant search queries.
Performance Reporting
Clear reporting tied to actual revenue and margin, not just impressions and clicks.
How We Manage Google Shopping Ads
Audit the Product Feed
Review feed completeness and accuracy against Google's Shopping requirements.
Fix Feed Issues
Correct missing attributes, poor categorization, and title optimization opportunities.
Restructure Campaigns
Rebuild campaign and asset group structure around margin and priority products.
Launch and Monitor
Track performance weekly through the initial optimization period.
Optimize Continuously
Refine bidding, negatives, and budget allocation based on ongoing performance data.
Your Feed Is the Real Campaign. Let's Fix It First.
Get My Shopping Feed AuditFrequently Asked Questions
Your Product Feed Is Doing More Work
Than Your Bids Are
Let's audit it and find out how much performance is being left on the table.
Talk to a Shopping Ads Specialist