AI SEARCH OPTIMIZATION
FOR CHATGPT
Hundreds of millions of people now ask ChatGPT for recommendations before they ever open a search engine. If your brand is not part of the training data, the plugins, or the browsing sources ChatGPT actually pulls from, you are invisible to an entire generation of buyers who never see a traditional results page. Built for brands ready to treat ChatGPT as a distinct discovery channel with its own rules, not an afterthought bolted onto a general SEO retainer.
800M+
Weekly ChatGPT Users Globally
1
Dedicated Platform Strategy
3
Citation Sources Tracked
0
Guesswork
Why ChatGPT Needs Its Own
Strategy
ChatGPT pulls from a mix of training data and live browsing, which behaves differently than a traditional search index. Optimizing for it requires understanding both halves of that system, not just applying general SEO principles and hoping for the best. Most agencies treat ChatGPT visibility as a subset of general AI search work. We treat it as its own platform with its own quirks, the same way a serious agency would never run a single generic strategy across Google, Amazon, and TikTok search. Sash tests actual client prompts against ChatGPT every month as part of ongoing reporting, which means we catch shifts in how a brand is described well before a client notices a drop in inbound interest.
Browsing Mode Optimization
Structure content so it performs well when ChatGPT actively browses and cites live web sources during a conversation.
Training Data Considerations
Understand how consistent, widely distributed brand mentions influence what a model has learned about your category.
Plugin and Integration Visibility
Where relevant, position your brand across the surfaces ChatGPT increasingly pulls from beyond a single website.
WHAT THIS COVERS
What ChatGPT SEO Includes
A platform specific layer on top of general GEO fundamentals.
Citation Source Auditing
Identify which sources ChatGPT currently cites in your category and why they are winning that trust.
Structured Authority Content
Build the kind of clear, well sourced content that performs well when ChatGPT browses for a live answer.
Brand Consistency Signals
Ensure your brand's description, positioning, and claims are consistent everywhere a model might encounter them.
Ongoing Prompt Testing
Regularly test how ChatGPT responds to real buyer questions in your category to track visibility over time.
How We Optimize for ChatGPT
Baseline Prompt Testing
Run a set of real buyer questions through ChatGPT to see how, or if, your brand currently appears.
Audit Citation Sources
Identify which existing sources ChatGPT trusts and cites in your category right now.
Build Authority Content
Publish and strengthen content designed to be a trustworthy source ChatGPT can browse and cite.
Strengthen Consistency
Align brand descriptions and claims across your site and third party mentions.
Retest and Iterate
Repeat prompt testing on a schedule to track visibility changes and adjust strategy as the model updates.
Get Mentioned Before the Chat Ends.
Get My ChatGPT Visibility CheckFrequently Asked Questions
Ask ChatGPT About Your
Category Right Now
If your brand did not come up, that is the gap we are here to close.
Talk to a ChatGPT Optimization Expert