BIGCOMMERCE
MARKETING
BigCommerce sits in an odd spot, more flexible than Shopify, less complex than Magento, and often overlooked by agencies who default to whichever platform they know best rather than the one actually best suited to a given merchant's needs. Built for mid market merchants on BigCommerce who want a marketing partner that actually understands the platform's specific strengths instead of applying generic Shopify advice to it.
Mid Market
Platform Specific Strategy
100%
BigCommerce Native Expertise
0
Copy Pasted Shopify Advice
Full Funnel
Marketing Coverage
Why BigCommerce Merchants
Get Overlooked
Most ecommerce agencies build their expertise around Shopify simply because it has the largest market share, which leaves BigCommerce merchants working with agencies applying advice built for a different platform's constraints. Sash builds BigCommerce strategy around the platform as it actually works, not as a slightly different flavor of Shopify. BigCommerce merchants switching from a generalist agency most often discover their previous strategy was built with several assumptions that only hold true on a different platform entirely.
Platform Native SEO
Technical SEO built around BigCommerce's specific URL structure and category architecture, not adapted from Shopify guidance.
Built In Feature Utilization
Leverage BigCommerce's native features fully instead of paying for third party apps duplicating existing functionality.
B2B and Wholesale Ready
Strategy that accounts for BigCommerce's stronger native B2B and wholesale capabilities where relevant.
WHAT THIS COVERS
What BigCommerce Marketing Includes
Built specifically around the platform's actual architecture and strengths.
Technical SEO Audit
Full review of BigCommerce specific URL structure, categories, and technical configuration.
Paid Acquisition Strategy
Google Shopping and paid social campaigns tuned for BigCommerce catalog structure.
Conversion Rate Optimization
Landing page and checkout optimization built around BigCommerce's native capabilities.
B2B and Wholesale Support
Dedicated strategy for merchants using BigCommerce's stronger native wholesale features.
How We Work With BigCommerce Merchants
Platform Specific Audit
Review technical SEO, app usage, and native feature utilization specific to BigCommerce.
Fix Foundational Issues
Resolve any technical gaps limiting search visibility or conversion.
Build a Coordinated Marketing Plan
Align SEO, paid, and content around a single revenue focused strategy.
Launch and Monitor
Track performance closely, adjusting for what the data actually shows.
Scale Strategically
Expand successful channels rather than spreading effort evenly across all of them.
Get Advice Built for Your Actual Platform.
Talk to a BigCommerce ExpertFrequently Asked Questions
Stop Getting Shopify Advice for a
BigCommerce Store
Let's build a strategy around the platform you are actually running.
Talk to a BigCommerce Expert