What Is an SEO Audit?

An SEO audit is the part where you stop guessing. Before changing anything, you find out what is actually helping, what is quietly hurting, and what to fix first.

The short version

An SEO audit is a comprehensive review of a website to assess how well it is set up for search performance. It examines technical health, on page content, off page signals, and opportunities, then prioritises fixes.

What a good audit covers

• Technical health, crawlability, indexing, and speed

• On page content and keyword targeting

• Backlink profile and authority

• Competitor and content gaps

Why start here

An audit turns a vague feeling that something is off into a prioritised action plan. It is the first thing our SEO and ecommerce engagements run, because fixing the wrong thing first wastes everyone's time.

FAQ

How often should I run an SEO audit?

A full audit once or twice a year is sensible for most sites, with lighter checks after major changes, migrations, or ranking drops.