What Is LLM SEO?

LLM SEO sounds like jargon stacked on jargon, and fair enough. Strip the letters away and it means one thing. Getting the AI models people now ask for advice to know you, trust you, and name you.

The short version

LLM SEO is the practice of optimizing your content, data, and reputation so large language models such as ChatGPT, Claude, and Gemini surface, cite, and recommend your brand in the answers they produce.

In day to day use it is close enough to GEO that many teams treat the two as the same job.

What you are influencing

• Whether the model has accurate information about your brand at all

• Whether it names you when a user asks for options in your category

• Which of your pages it pulls from when it cites a source

How you actually do it

• Publish clear, quotable answers the model can reuse without guessing

• Keep your entity details consistent everywhere the model might read them

• Earn mentions on sources models tend to trust and train on

Build a structured content base, which is the same foundation our generative engine optimization work stands on.

Why it matters now

People ask models for recommendations the way they used to ask a colleague. If the model has nothing on you, or has it wrong, that conversation ends without you. LLM SEO is how you get into the conversation correctly.

FAQ

Is LLM SEO different from GEO?

Barely. GEO is the more common umbrella term. LLM SEO emphasises the models specifically. The work is largely the same.

Can I control what a model says about me?

You cannot dictate it, but you can heavily influence it by supplying clear, consistent, credible information across the sources models read.