What Is Position Zero?

Position zero is the seat at the head of the table, above the so called number one result. It is usually a featured snippet, and it is some of the most valuable space in all of search.

The short version

Position zero is the informal name for the result that appears above the first standard organic listing, most often a featured snippet. It answers the query directly at the very top of the page.

Why it is worth chasing

• It sits above everything else organic

• It often feeds voice search answers

• It builds authority by being the chosen answer

How to target it

• Answer the question concisely and early

• Match content format to the query, list, table, or paragraph

• Use clear question based headings

FAQ

Is position zero always better than position one?

For visibility, often yes, since it sits higher. But it can also mean users get the answer without clicking, so weigh it against your goals.