What Is Schema Markup?

Schema markup is how you stop making search engines guess. Instead of hoping a crawler understands that a number is a price or a rating, you label it outright. Boring to set up, surprisingly powerful once it is live.

The short version

Schema markup is a type of structured data added to your site's code that helps search engines understand the meaning of your content, such as products, reviews, FAQs, and events. It can also unlock rich results in search.

What it can unlock

• Star ratings and review snippets

• FAQ and how to results

• Product, price, and availability details

• Clearer entity understanding for your brand

Why it matters more in AI search

Structured data also helps AI engines parse and trust your content, which makes it easier to be cited. That overlap is why schema sits at the heart of our generative engine optimization work, not just classic SEO.

FAQ

Does schema markup directly improve rankings?

Not directly. But it helps engines understand you and can earn rich results and citations, which lift visibility and click through rate.