What Is the Google Map Pack?

The Map Pack is the prime shelf space of local search. Three listings, a map, and most of the local attention. If you are not in it, you are fighting for whatever is left below.

The short version

The Google Map Pack, also called the local pack, is the box that displays a map and a short list of usually three local business listings at the top of search results for queries with local intent.

What helps you appear

• A complete, optimised Google Business Profile

• Proximity to the searcher and relevance to the query

• Strong, recent reviews and consistent citations

FAQ

Why do I rank organically but not in the Map Pack?

They use different signals. The Map Pack leans heavily on your Business Profile, proximity, and reviews, while organic leans on your website and links.