Case Study
EdTech
Platforms That Convert Visitors Into Students
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Case Study
EdTech Platforms That Convert Visitors Into Students
THE EXECUTION
Client Overview
An Australian tutoring platform helping K-12 students with Maths and English, and a global coaching community helping agency owners grow their businesses, both had the same gap: strong reputations and weak websites. Visitors arrived and could not figure out which programme to pick, where to enrol, or why they should trust the platform at all.
Duration
7 Weeks
Industry
Education and Online Coaching
Category
WordPress Development
Year
2024
Challenges & Solutions
Every project started with problems worth solving.
Here is what we found â and exactly how we fixed it.
⚠
Challenge
Visitors needed four to six page views before understanding what was on offer. Most left before getting there.
✓
Solution
A programme-selector tool on the homepage asking the right questions cut mean pages-to-enquiry from 5.4 to 1.9.
⚠
Challenge
Social proof existed but was buried in a text-only page nobody visited.
✓
Solution
Video testimonials placed inline, results banners showing grade improvements, and trust logos above the fold changed that fast.
⚠
Challenge
Eight coaching programmes with overlapping positioning left prospects confused about which one to pick.
✓
Solution
Audience-split landing pages for freelancers, small agencies, and scaling agencies each with distinct messaging and clear pricing.
⚠
Challenge
Enrolment CTAs were not tracked. Nobody knew what was generating revenue and what was not.
✓
Solution
Calendly and Stripe integration with UTM-linked conversion events gave full revenue attribution within two weeks of launch.
Our Approach
A structured process from audit to launch.
We worked through three clear phases to deliver measurable results.
01
Visitor Journey Analysis
Mapped the existing user flow and found visitors needed 4-6 page views before understanding the offering. Social proof was hidden, programmes overlapped in positioning, and enrolment CTAs had zero tracking â making ROI measurement impossible.
02
Trust-First Design Build
Built custom WordPress themes centred on trust and clarity. Created a homepage programme-selector tool, audience-split landing pages, and integrated video testimonials inline with results banners and trust logos above the fold.
03
Revenue Attribution Setup
Integrated Calendly scheduling and Stripe payments with UTM-linked GA4 conversion tracking. Delivered full-funnel revenue attribution within two weeks of launch â letting both platforms see exactly which channels drove enrolments.
What Sash Delivered
The full scope of work.
Custom WordPress theme built around trust and clarity
Programme-selector discovery tool for the homepage
Audience-split landing pages with separate CTAs
Video testimonials and results proof framework
Calendly scheduling and Stripe payment integration
UTM-linked GA4 full-funnel conversion tracking
The Results
Impact at a glance.
The numbers that matter â measured after launch.
+187%
Programme Enquiries
1.9 pages
Path to Enquiry
Down from 5.4
4.2 min
Avg. Session Duration
Industry avg: 1.8 min
100%
Revenue Attribution
Full-funnel tracking
Results
Key Outcomes
+187% programme enquiries
Path to enquiry cut from 5.4 to 1.9 pages
Avg. session duration of 4.2 min vs 1.8 min industry avg
100% revenue attribution via full-funnel tracking
Calendly + Stripe integration live in 2 weeks
Trust signals placed above the fold
WHY IT WORKED
Rapid Deployment
We utilized our internal framework to launch the core experience in record time.
Precision Targeting
AI-driven audience segmentation ensured every dollar spent was optimized for conversion.
Results
KEY OUTCOMES
- +187% programme enquiries
- Path to enquiry cut from 5.4 to 1.9 pages
- Avg. session duration of 4.2 min vs 1.8 min industry avg
- 100% revenue attribution via full-funnel tracking
- Calendly + Stripe integration live in 2 weeks
- Trust signals placed above the fold
ROI Focused
Data-driven success
LET'S WORK TOGETHER
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