Results
Key outcomes
- 5.01x ROAS, up from 2.38x
- PKR 1,179 cost per sale, down 51%
- 5.74x ROAS on the best day
- 3 sales in 5 days on the first test
- PKR 1,500 daily budget
- 3 blogs written for search
Client Overview
Legacy by Bisma is a new jewellery label founded by Bisma Shakeel: ear chains, hair jewellery, kundan chokers, layered malas and statement drops, made to be worn and photographed up close.
We came in at launch to run the paid media and the content. The brief was simple and hard at the same time: get a brand nobody knew yet to sell, without a launch budget to lean on.
New
Label
Jewellery
Category
Meta
Primary Channel
PKR 1,500
Daily Budget
The Challenge
A brand new label, a small budget and ads that ran on and off.
No big launch spend. Campaigns paused whenever budget was tight. So every rupee had to prove itself before we spent the next one.
Launch spend
None
Daily budget
PKR 1,500
Ad schedule
On and off
Brand awareness
Starting at zero
Our Approach
Test small, keep what works, only scale what pays for itself.
With no room to waste spend, we treated each campaign as a test with one job: show us whether the next rupee was worth spending.
01
Test one: the first sales campaign
A single ad set on Meta, optimised for website purchases. It sold: 3 sales in 5 days and PKR 17,100 in purchase value. At PKR 2,391 per sale and a 2.38x return, it was not yet profitable, but it told us the product and the audience were right.
02
Test two: a new setup
We rebuilt the campaign as one master sales campaign (LGCY x SASH Sales Master) on a PKR 1,500 daily budget and put the learnings from test one into it. Same budget level, a far better return.
03
Beyond ads: content that made the jewellery shine
Close up product photography for every piece, carousels that became our best performing format for engagement, and 3 blog posts written for search so the brand can be found without paying for every visit.
The Results
New setup, half the cost per sale.
Test two turned a campaign that sold into a campaign that pays for itself: financially viable on a PKR 1,500 daily budget.
5.01x
Return on ad spend
Up from 2.38x
PKR
1,179
1,179
Cost per sale
Down 51%
5.74x
ROAS on the best day
Test two
3
Blogs written for search
Plus carousels
Test one: 3 sales in 5 days at PKR 2,391 per sale and a 2.38x return on ad spend.
Test two: PKR 3,535.93 spent for 3 sales and PKR 17,698 in purchase value, a 5.01x return.
Cost per sale dropped from PKR 2,391 to PKR 1,179, down 51%, without raising the budget.
Carousels gave the brand its best engagement, and 3 blogs now work for search.
The proof, straight from Meta Ads Manager
The Work
Pieces we shot and ran for Legacy by Bisma.
What the Client Said
"I've been working with Sash for the marketing of my jewellery brand, and the results have genuinely exceeded our expectations. From day one, the team brought a clear, strategic approach, they took the time to understand our brand identity and target audience before jumping into execution, which made all the difference. Thanks team for the amazing work and support!"
B
Bisma Shakeel
CEO, Legacy by Bisma
The proof
Screenshots and reference data from campaign analytics.
Why it worked
Rapid Deployment
We utilized our internal framework to launch the core experience in record time.
Precision Targeting
AI-driven audience segmentation ensured every dollar spent was optimized for conversion.
