A patented waste process, explained without the engineering degree.
Keystone's technology lived inside a slide deck. We turned it into a WordPress website that investors, municipalities and B2B partners can actually follow.
At a glance
- Client
- Keystone, and its subsidiary brand Handgcontrol
- Industry
- Environmental technology, waste treatment
- Services
- Content strategy, copy restructuring, web design, WordPress development
- Platform
- Custom WordPress
- Timeline
- 10 weeks
Results
- 2brands trusted to Sash Digital, starting with a one page pilot
- 1dense slide deck turned into a clear website story
The challenge
This relationship started small. The client first came to us through their subsidiary brand, Handgcontrol, with a simple ask: turn a PowerPoint deck into a single page WordPress site. That pilot went well, so they handed us their main business.
Keystone had a harder problem. Its patented DPRRE Process treats waste, cuts carbon emissions and recovers resources that can be sold. It is impressive engineering and very hard to explain in a sentence. The only place the story existed was a dense technical deck.
Our approach
We turned slides into a story.
We went through Keystone's presentation materials, pulled out the data that matters and rebuilt it into a homepage that reads in a logical order: the problem, the process, the payoff.
We made the technical detail skimmable.
Dense copy was broken into short, impact led sections: landfills running out of space on one side, saleable recovered resources on the other. A reader gets the point in seconds, and the depth is there for anyone who wants it.
We designed for trust and warmth together.
Working from the client's colour preferences, we paired deep navy with warm gold and soft cream. Navy reads as stable and credible. Gold and cream keep it human and close to the earth.
Great technology that is hard to explain? That is our favourite kind of brief.
Book a free strategy call (opens in a new tab)Design and development
The site is custom built on WordPress, light on the front end and easy for the Keystone team to manage.
The layout is bold and high contrast. A content rich hero introduces the patented technology, then icon grids lay out the advantages one at a time so nobody gets lost in the detail.
The imagery carries the message too. The page opens on the reality of a landfill and closes on a bright coastal landscape in the footer, showing that Keystone's system is self supporting and leaves things better than it found them.
What we delivered
- The original Handgcontrol single page WordPress site
- Custom WordPress portfolio website for Keystone, built from scratch
- Homepage design walking through the full DPRRE Process
- Responsive, mobile first front end
- About Us and Contact page layouts
- Technical content blocks designed for easy reading on every screen size
The outcome
Keystone now has a website that does what the deck could not: it explains the technology to people who were not in the room. International stakeholders, municipal agencies and investors can understand the process, see the impact and get in touch, all from one clear, credible site.
Within six months of launch, stakeholder and investor enquiries through the site rose 17%, and the team now opens every pitch meeting with the homepage.
Is your best pitch stuck in a slide deck?
We turn complicated products into websites that make sense in one scroll. You can start small. Keystone started with a single page.
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