Case Study
Two
Very Different Businesses That Both Needed to Be Found
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Case Study
Two Very Different Businesses That Both Needed to Be Found
THE EXECUTION
Client Overview
A US-based cross-border logistics company was competing against brands with domain authority scores six times higher. A food and lifestyle creator had over 400 recipes online that Google could not find. Both needed organic visibility and neither had a website designed to earn it.
Duration
6 Weeks
Industry
Logistics and Content Publishing
Category
WordPress Development
Year
2024
Challenges & Solutions
Every project started with problems worth solving.
Here is what we found â and exactly how we fixed it.
⚠
Challenge
The logistics company had almost no indexed content and a domain authority of 8 against competitors averaging 52.
✓
Solution
A service-focused content cluster strategy and targeted link-building raised domain authority to 34 within six months.
⚠
Challenge
B2B prospects needed multiple contacts before enquiring and the site offered nothing to keep them engaged.
✓
Solution
A gated logistics guide as a lead magnet plus an email nurture sequence generated 18 qualified leads per month.
⚠
Challenge
Four hundred plus recipes had no taxonomy. Google saw them as a pile of unrelated pages.
✓
Solution
Recipe schema markup, a structured content hub, and internal linking drove 28K organic readers per month.
⚠
Challenge
The creator had a real audience but no way to show brand partners what they were buying into.
✓
Solution
A media kit page with audience data, engagement metrics, and partnership tiers converted four brand deals in 90 days.
Our Approach
A structured process from audit to launch.
We worked through three clear phases to deliver measurable results.
01
SEO and Content Audit
Assessed both sites' organic visibility. The logistics brand had DA 8 against competitors at 52 with almost no indexed content. The food creator had 400+ recipes with zero taxonomy â Google treated them as unrelated orphan pages.
02
Platform and Content Architecture
Built a custom WordPress corporate theme for the logistics brand and a structured food content hub with recipe schema. Created content cluster strategies, internal link architectures, and gated lead magnets for B2B nurturing.
03
Authority and Monetisation
Executed targeted link-building to raise domain authority from 8 to 34. Built a media kit with audience data and partnership tiers for the creator, converting four brand deals in 90 days. Deployed email nurture sequences generating 18 qualified B2B leads monthly.
What Sash Delivered
The full scope of work.
Custom WordPress corporate theme for the logistics brand
Gated lead magnet PDF and email nurture sequence
Content cluster SEO strategy and internal link architecture
Recipe schema and structured food content hub
Media kit and brand partnership page
Domain authority link-building outreach
The Results
Impact at a glance.
The numbers that matter â measured after launch.
390%
Organic Traffic
6 months
DA 34
Domain Authority
Up from 8
28K+
Monthly Readers
Content platform
4 Deals
Brand Partnerships
First 90 days
Results
Key Outcomes
390% organic traffic growth in 6 months
Domain authority from 8 to 34
28K+ monthly organic readers
4 brand partnership deals in first 90 days
18 qualified B2B leads per month
400+ recipes properly indexed with schema
WHY IT WORKED
Rapid Deployment
We utilized our internal framework to launch the core experience in record time.
Precision Targeting
AI-driven audience segmentation ensured every dollar spent was optimized for conversion.
Results
KEY OUTCOMES
- 390% organic traffic growth in 6 months
- Domain authority from 8 to 34
- 28K+ monthly organic readers
- 4 brand partnership deals in first 90 days
- 18 qualified B2B leads per month
- 400+ recipes properly indexed with schema
ROI Focused
Data-driven success
LET'S WORK TOGETHER
WANT RESULTS LIKE THIS?
Let's discuss how we can craft a tailored strategy that delivers real, measurable growth for your brand.