Case Study
A
Luxury Property Platform That Finally Matched Its Properties
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Case Study
A Luxury Property Platform That Finally Matched Its Properties
THE EXECUTION
Client Overview
One of Vienna's top property agencies was listing apartments worth millions on a website that loaded in nearly 7 seconds and was available in one language. Their buyers spoke German, French, Russian, and English â and most of them never made it past the homepage.
Duration
10 Weeks
Industry
Luxury Real Estate
Category
WordPress Development
Year
2024
Challenges & Solutions
Every project started with problems worth solving.
Here is what we found â and exactly how we fixed it.
⚠
Challenge
The site loaded in 6.8 seconds and converted less than 3% of visitors into enquiries.
✓
Solution
A full performance rebuild with modern image formats and CDN caching brought load time to 1.4 seconds. Enquiry rate hit 11%.
⚠
Challenge
English-only content was cutting off German, French, and Russian-speaking buyers who made up 60% of the audience.
✓
Solution
WPML multilingual setup with human-translated content in four languages and geo-based language routing.
⚠
Challenge
Generic contact forms felt impersonal. High-net-worth buyers rarely completed them.
✓
Solution
A concierge-style request flow with budget, timeline, and callback scheduling pushed form completion from 4% to 17%.
⚠
Challenge
The property CMS was too technical for the broker team to manage without developer help.
✓
Solution
An ACF-powered listings editor with visual preview let non-technical staff publish a full property page in under 10 minutes.
Our Approach
A structured process from audit to launch.
We worked through three clear phases to deliver measurable results.
01
Performance and UX Audit
Analysed the existing site's 6.8-second load time, single-language limitation, and impersonal enquiry flow. Mapped the luxury buyer journey across four language markets to define the experience architecture and priority conversion touchpoints.
02
Custom WordPress Build
Designed a luxury editorial WordPress theme with full-bleed layouts, advanced property search, and an ACF-powered CMS that lets brokers publish listings without developer help. Implemented WPML for four-language support with geo-based routing.
03
Performance and Conversion Optimisation
Rebuilt performance foundations â modern image formats, CDN caching, and deferred loading cut load time to 1.4 seconds. Replaced the generic contact form with a concierge-style enquiry flow including budget, timeline, and callback scheduling.
What Sash Delivered
The full scope of work.
Custom WordPress luxury theme with full-bleed editorial layouts
ACF-powered property listings CMS built for brokers
Advanced property search by price, type, district, and lifestyle
WPML multilingual setup across four languages
Concierge enquiry flow with callback scheduling
Core Web Vitals and structured data SEO work
The Results
Impact at a glance.
The numbers that matter â measured after launch.
4.7x
Qualified Enquiries
2-month window
17%
Form Completion Rate
Up from 4%
8m 22s
Avg. Session Time
Industry avg: 2m 10s
4 Languages
Multilingual CMS
DE, EN, FR, RU
Results
Key Outcomes
4.7x qualified enquiries in 2 months
Form completion rate up from 4% to 17%
Average session time of 8 minutes 22 seconds
4-language multilingual CMS
Load time cut from 6.8 to 1.4 seconds
Brokers can publish listings in under 10 minutes
WHY IT WORKED
Rapid Deployment
We utilized our internal framework to launch the core experience in record time.
Precision Targeting
AI-driven audience segmentation ensured every dollar spent was optimized for conversion.
Results
KEY OUTCOMES
- 4.7x qualified enquiries in 2 months
- Form completion rate up from 4% to 17%
- Average session time of 8 minutes 22 seconds
- 4-language multilingual CMS
- Load time cut from 6.8 to 1.4 seconds
- Brokers can publish listings in under 10 minutes
ROI Focused
Data-driven success
LET'S WORK TOGETHER
WANT RESULTS LIKE THIS?
Let's discuss how we can craft a tailored strategy that delivers real, measurable growth for your brand.