Case Study
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Revenue Per Visit for a Menswear Brand That Deserved It
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Case Study
More Revenue Per Visit for a Menswear Brand That Deserved It
THE EXECUTION
Client Overview
A minimalist menswear brand with a loyal audience and genuinely good product was converting at 0.82%. The store navigation dumped every SKU in front of shoppers at once, the product pages had generic copy and no sizing help, and retargeting campaigns were leaking data.
Duration
5 Weeks
Industry
Fashion and Apparel
Category
Ecommerce Development
Year
2024
Challenges & Solutions
Every project started with problems worth solving.
Here is what we found â and exactly how we fixed it.
⚠
Challenge
Every SKU was visible at once with no curation. Shoppers hit decision fatigue and left.
✓
Solution
Seasonal edits, drop campaigns, and bestseller curation cut through the noise. Click-through rates went up 47%.
⚠
Challenge
Vague sizing and generic product copy were causing a 22% refund rate.
✓
Solution
Interactive size guides, fabric specs, and 360-degree imagery brought refunds down from 22% to 11%.
⚠
Challenge
Mandatory account creation at checkout was losing 55% of customers at the last step.
✓
Solution
Social login, guest checkout, and saved address recall pushed checkout completion to 78%.
⚠
Challenge
Retargeting campaigns were underperforming because the data layer had gaps in it.
✓
Solution
Full Meta Pixel, GA4 enhanced ecommerce, and server-side tagging improved campaign ROAS from 1.8x to 3.4x.
Our Approach
A structured process from audit to launch.
We worked through three clear phases to deliver measurable results.
01
Performance Diagnostic
Audited the existing store from navigation to checkout. Found that SKU overload was causing decision fatigue, product pages lacked trust signals, and the data layer had critical gaps breaking retargeting campaigns.
02
Redesign and Product Experience
Built a clean minimalist Shopify theme with curated collections, seasonal drops, and bestseller highlights. Added 360-degree product viewers, interactive size guides with fabric specs, and detailed product copy to cut refund-causing confusion.
03
Tracking and Retention Systems
Deployed full Meta Pixel and GA4 server-side tracking to fix data layer gaps. Streamlined checkout with social login and guest options. Set up automated abandoned cart and post-purchase email flows for ongoing revenue recovery.
What Sash Delivered
The full scope of work.
Full Shopify redesign with a clean minimalist brand system
360-degree product viewer and interactive size guide
Collection drops and bestseller curation architecture
Social login, guest checkout, and saved address recall
Meta Pixel and GA4 server-side tracking
Automated abandoned cart and post-purchase email flows
The Results
Impact at a glance.
The numbers that matter â measured after launch.
51%
Revenue Per Session
2.3%
Conversion Rate
Up from 0.82%
11%
Refund Rate
Down from 22%
3.4x
Campaign ROAS
Up from 1.8x
Results
Key Outcomes
51% increase in revenue per session
Conversion rate up from 0.82% to 2.3%
Refund rate halved from 22% to 11%
Campaign ROAS improved from 1.8x to 3.4x
47% click-through rate increase on collections
Checkout completion reached 78%
WHY IT WORKED
Rapid Deployment
We utilized our internal framework to launch the core experience in record time.
Precision Targeting
AI-driven audience segmentation ensured every dollar spent was optimized for conversion.
Results
KEY OUTCOMES
- 51% increase in revenue per session
- Conversion rate up from 0.82% to 2.3%
- Refund rate halved from 22% to 11%
- Campaign ROAS improved from 1.8x to 3.4x
- 47% click-through rate increase on collections
- Checkout completion reached 78%
ROI Focused
Data-driven success
LET'S WORK TOGETHER
WANT RESULTS LIKE THIS?
Let's discuss how we can craft a tailored strategy that delivers real, measurable growth for your brand.