Case Study
Real
Estate Websites That Actually Generate Leads
Scroll to Expand
Case Study
Real Estate Websites That Actually Generate Leads
THE EXECUTION
Client Overview
Two real estate agencies, one in Australia focused on property management and one in the UK focused on investment properties, both had websites that looked fine and did almost nothing. Search traffic was low, leads were expensive, and agents had no individual presence online.
Duration
8 Weeks
Industry
Real Estate
Category
WordPress Development
Year
2024
Challenges & Solutions
Every project started with problems worth solving.
Here is what we found â and exactly how we fixed it.
⚠
Challenge
Visitors were arriving from Google and spending an average of 3.7 minutes trying to find a relevant listing.
✓
Solution
Property-type shortcuts on the homepage and a persistent search bar cut average time-to-listing to 48 seconds.
⚠
Challenge
A single contact form was the only way to get in touch. Serious buyers and landlords wanted to call.
✓
Solution
Click-to-call buttons, an instant valuation tool, and a mortgage calculator each set up as tracked conversion events.
⚠
Challenge
Local search was almost invisible. Google Business clicks were not converting.
✓
Solution
Location-specific service pages, schema markup, and review processes pushed both agencies into the Google Local Pack Top 3.
⚠
Challenge
Agent profile pages were bare. Buyers researched agents before contacting and often did not bother.
✓
Solution
Rich agent profiles with transaction history, areas of expertise, and video introductions increased agent enquiry rate by 52%.
Our Approach
A structured process from audit to launch.
We worked through three clear phases to deliver measurable results.
01
Listing and Lead Audit
Analysed both agencies' digital presence. Found visitors were spending 3.7 minutes trying to find relevant listings, agent profiles were bare, and local SEO was nearly invisible despite strong Google Business profiles.
02
Property Platform Build
Built custom WordPress themes with property listing CMS, instant valuation tools, persistent search, and rich agent profiles with video. Integrated CRM lead routing through HubSpot and Pipedrive for immediate follow-up.
03
Local SEO and Conversion Tracking
Created location-specific service pages with schema markup, pushing both agencies into Google Local Pack Top 3. Set up click-to-call, valuation tool, and mortgage calculator as tracked conversion events to measure ROI precisely.
What Sash Delivered
The full scope of work.
Custom WordPress theme with property listing CMS
Instant property valuation tool
Location-specific SEO pages and schema markup
Rich agent profiles with video support
Click-to-call and mortgage calculator tracked as conversions
CRM lead routing via HubSpot and Pipedrive
The Results
Impact at a glance.
The numbers that matter â measured after launch.
3.1x
Monthly Leads
48 sec
Time to Find Listing
Down from 3.7 min
67%
Cost Per Lead Drop
52%
Agent Enquiry Lift
Results
Key Outcomes
3.1x monthly leads
Time to find listing cut from 3.7 min to 48 seconds
67% cost per lead drop
52% agent enquiry lift
Both agencies in Google Local Pack Top 3
CRM-routed leads for instant follow-up
WHY IT WORKED
Rapid Deployment
We utilized our internal framework to launch the core experience in record time.
Precision Targeting
AI-driven audience segmentation ensured every dollar spent was optimized for conversion.
Results
KEY OUTCOMES
- 3.1x monthly leads
- Time to find listing cut from 3.7 min to 48 seconds
- 67% cost per lead drop
- 52% agent enquiry lift
- Both agencies in Google Local Pack Top 3
- CRM-routed leads for instant follow-up
ROI Focused
Data-driven success
LET'S WORK TOGETHER
WANT RESULTS LIKE THIS?
Let's discuss how we can craft a tailored strategy that delivers real, measurable growth for your brand.