Case Study
A
Wellness Brand That Finally Looked as Good as It Worked
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Case Study
A Wellness Brand That Finally Looked as Good as It Worked
THE EXECUTION
Client Overview
A growing nutraceutical brand in Pakistan had a solid product line and zero online sales to show for it. Their store looked like it was built in an afternoon and shoppers could tell. Trust was shot before anyone even scrolled to the first product.
Duration
8 Weeks
Industry
Health and Wellness
Category
Ecommerce Development
Year
2024
Challenges & Solutions
Every project started with problems worth solving.
Here is what we found â and exactly how we fixed it.
⚠
Challenge
Bounce rates on product pages topped 70% because shoppers had no reason to believe the supplements were genuine.
✓
Solution
Authenticity badges, lab certification callouts, and a proof strip fixed the trust problem fast. Time on page went up 44%.
⚠
Challenge
Sixty plus SKUs across seven health goals were all dumped on one page. Mobile users gave up immediately.
✓
Solution
Health-goal filters and a sticky search bar brought the average pages-to-purchase count down from 8.3 to 3.1.
⚠
Challenge
A three-step checkout that demanded account creation was losing 68% of shoppers at the finish line.
✓
Solution
Guest checkout, auto-filled addresses, and COD plus JazzCash support cut abandonment by 62%.
⚠
Challenge
Nine in ten visitors arrived on mobile but the store was designed for desktop. It showed.
✓
Solution
A mobile-first Shopify theme with compressed images and lazy loading hit a 94 Google PageSpeed score on 4G.
Our Approach
A structured process from audit to launch.
We worked through three clear phases to deliver measurable results.
01
Store Audit and Strategy
Conducted a comprehensive teardown of the existing store â product pages, checkout flow, mobile experience, and trust signals. Identified that 70% bounce rate on product pages was driven by zero credibility indicators and a cluttered catalogue with no filtering.
02
UX Design and Development
Built a mobile-first Shopify theme with health-goal based navigation, sticky search, and a product trust framework including lab certifications, batch codes, and verified review integration. Compressed all imagery and implemented lazy loading.
03
Conversion Optimisation and Launch
Streamlined the checkout to support guest purchases with COD, JazzCash, and card payments. Deployed SEO-ready templates, a full analytics dashboard, and A/B testing infrastructure to enable ongoing optimisation post-launch.
What Sash Delivered
The full scope of work.
Custom Shopify theme built mobile-first
Health-goal filters and smart search
Guest checkout with COD, JazzCash and card support
Product trust framework covering certifications, reviews and FAQs
SEO-ready collection and product page templates
Analytics dashboard and A/B testing setup
The Results
Impact at a glance.
The numbers that matter â measured after launch.
3.8x
Conversion Rate
vs. previous store
94
PageSpeed Score
Mobile on 4G
44%
Time on Page Increase
3.1 pages
Path to Purchase
Down from 8.3
Results
Key Outcomes
3.8x conversion rate vs. previous store
94 Google PageSpeed score on mobile
44% increase in time on page
Path to purchase cut from 8.3 to 3.1 pages
62% reduction in checkout abandonment
Mobile-first store live in 8 weeks
WHY IT WORKED
Rapid Deployment
We utilized our internal framework to launch the core experience in record time.
Precision Targeting
AI-driven audience segmentation ensured every dollar spent was optimized for conversion.
Results
KEY OUTCOMES
- 3.8x conversion rate vs. previous store
- 94 Google PageSpeed score on mobile
- 44% increase in time on page
- Path to purchase cut from 8.3 to 3.1 pages
- 62% reduction in checkout abandonment
- Mobile-first store live in 8 weeks
ROI Focused
Data-driven success
LET'S WORK TOGETHER
WANT RESULTS LIKE THIS?
Let's discuss how we can craft a tailored strategy that delivers real, measurable growth for your brand.